The debate on the future of Italian cinema and the cuts in public funds to finance auteur cinema, have somehow brought luck to the box office, because last season the best collections of movies are made in Italy.
It never happened that Italian films against the American movie, reaching a record level of 67% on receipts.
Among the actors who have succeeded in this memorable undertaking, we Checco Zalone "What a beautiful day," Claudio Bisio "Welcome to the South," Aldo Giovanni e Giacomo "The gang of Santa Claus", Antonio Albanian "whatever", Cristian De Sica's "Christmas in South Africa and Kim Rossi Stuart Vallanzasca. In the first three positions are targati Medusa film of the couple read-Ross, The Filmauro Aurelio de Laurentis is placed in fourth position with the usual cinepanettoni. While the distribution of the 01 places last season Rai two films in the sixth and seventh position. But thanks to the film by Antonio Albanian, distribution Rai won the top spot every week.
detection AudiMovie shows that in January 2011 (2-29/01/2011) the number of viewers to the film scored a 19%, compared to the 2010 cycle (3-30/01 / 2010), resulting in salt 16,598,222 viewers.
The profile of the viewer in the cinema
Gennaio-December 2010 survey shows that the profile of a qualified audience with a female component of slightly more than male (51.2%), a large proportion of young people and "consuming" that of range 25-44 years, which includes 34% of viewers, 45% if we add the range 18-24 years, the educational level is high (9.9% had a bachelor's degree and 26.4% a bachelor's high school).
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